THE FACES BEHIND THE BRAND 🤟🏽
Meet Katie & Pete; the owners of Unleashed Athletic Company.
Born and bred in Cumbria, we’re two pals who loved this brand so much that when the opportunity came up… we bought it.
We took over the reigns in 2025, and while there’s new energy behind the scenes, our focus hasn’t changed. We’re committed to bringing fresh ideas while staying true to what it’s always been about, high quality clothing and gym accessories you can rely on.
We’ll be dropping new merch regularly, while keeping your favourites in the lineup. Don’t worry, the signature Yan More Rep isn’t going anywhere.
We’re growing, evolving, and pushing things forward, but the quality is staying the same.
The biggest difference you’ll see is UACO is now owned by two CrossFit w*nkers instead of one🤟🏽
Sign up to our mailing list to keep up with new drops and support your local tee dealers, plus you get 10% off ⚡️
P.S. If you walk past our stall, there’s a good chance we’ll try and sell you a shaker… Katie accidentally ordered enough of them to hydrate all the athletes who took part in the open this year👀
We're a Cumbrian based company, crafted with purpose.
Together, they shape our identity and tell the story of where we come from, and more importantly where we’re headed.
Rooted in nature, driven by elevation. Proud to be Cumbrian 🤟🏽
